OneSleep
Every parent wants their kid to be the life of the party. As kids’ events become more curated, styled, and shared, OneSleep came to Vacancy in need of a brand identity that could support wildly stylish celebrations without falling into generic themes. The goal was to build a kid-centric event company known for creating cool parties for cool kids (and cool parents, too).
Brand Strategy
Brand Identity
Brand Messaging
Brand Guidelines
Brand Identity
We built the OneSleep brand to feel playful, stylish, and endlessly flexible. Custom hand-drawn design elements give the identity a youthful, imaginative energy while the overall system allows each event to take on its own personality. The result is a brand that can stretch from theme to theme without ever feeling repetitive – making room for creativity, surprise, and big ideas.
Brand Messaging
The OneSleep voice speaks to both sides of the sleepover: kids’ excitement and parents’ expectations. Messaging centers around making memories in just one sleep, positioning OneSleep as the go-to for curated, one-of-a-kind experiences rather than pre-packaged parties. Lines like cool parties for cool kids and wildly stylish celebrations set the tone and invite families into a world where imagination leads.
Brand Application
To bring the brand to life, we creative directed a photoshoot designed to show the full range of what OneSleep can do. From Astronaut and Little Prince to Pink Pony Club and Movie Night, each theme was styled to feel immersive, elevated, and completely unique. These images became the foundation for the website and a social media presence built to inspire, showcase variety, and create a complete brand experience long before the party ever begins.
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