When Venice Beach icon Hotel Erwin needed a refreshed identity to match its rebellious spirit and local roots, they turned to Vacancy to bring the vision to life. With a history as colorful as the neighborhood it calls home, the hotel was already a cultural landmark, but its brand needed sharper definition, stronger storytelling, and a more intentional guest experience. We delivered a full brand identity, messaging system, and set of brand guidelines built to express Erwin’s unapologetically local point of view, loud personality, and laid-back California energy.