Caviar Club
Opening in 2026, Caviar Club is an upcoming restaurant and cocktail lounge rooted in 1980s glam and unapologetic excess. The founders brought us on to create a bold, over-the-top brand where excess is expected and decadence (and caviar) are served nightly.
Brand Identity
Brand Messaging
Brand Applications
Brand Identity
We developed a visual system that feels rich, tactile, and intentionally excessive. A palette of lilac, umber, and burnt copper sets the tone, paired with a custom wordmark that plays with proportion and presence. To bring personality to the brand, we created Kitty, a sultry cheetah mascot that appears across menus, plates, and collateral to capture the wild energy of the concept.
Brand Messaging
The Caviar Club voice is sharp, confident, and built for repetition across physical and digital touchpoints. We crafted a set of short, memorable lines that express the brand’s attitude and invite guests into its world. Phrases like No cry on the caviar, Eat rich, and This habit is expensive give the identity a verbal signature as distinct as its visual one.
Brand Applications
We designed a full suite of branded elements to support the launch, from menus and dinnerware to signage and environmental details. Every piece builds toward an immersive guest experience and sets the stage for a brand that plans to make a lasting impression.
Members Club
An extension of the restaurant and cocktail lounge concept, we developed and designed the look and feel of Caviar Club’s exclusive Members Club. From the positioning and landing page to a full logo suite, each touchpoint was designed to complement the existing brand identity, while setting it apart as its own luxury concept.
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