Moravia Has More Fun
When Moravia Yachting wanted to break convention ahead of the 2025 summer charter season, they didn’t just need a campaign. They needed a creative world that matched the scale, spectacle, and surreal luxury of their unmatched fleet. As an integrated campaign agency, Vacancy led the development and execution of OH MY, a provocative, AI-powered brand campaign that reimagines the ultra-luxury yacht experience.
Campaign Strategy
Creative Direction
Production
Campaign Rollout
Campaign Strategy
The brief was bold: challenge the way the yachting industry speaks to its most elite clientele. These are guests who’ve already seen it all, and Moravia wanted to reach them not through tradition, but imagination. We began by identifying a white space in the charter marketing landscape: emotional surrealism meets high-gloss hedonism. We centered the campaign around the idea of “luxury beyond comprehension.” From there, OH MY was born: a two-word exclamation that speaks to the wonder, fantasy, and the “how is this real?” audacity of chartering with Moravia.
Creative Direction
We developed a fantastical visual world powered by AI tools to produce surreal compositions that would be impossible to stage in real life: diamond-clad panthers, zebras playing polo, monkeys mingling with oysters. Each visual asset was built to spark conversation, surprise the viewer, and translate the absurd grandeur of yachting into high art.
Campaign Rollout
To bring OH MY to market, we supported Moravia Yachting in a multi-channel campaign launch. This included web integrations, organic and paid social strategy, public relations placement, including the cover of The Robb Report Monaco, and digital assets for email, print, and yacht listings. The work didn’t just position Moravia as a player, it positioned them as the most creatively audacious brand in the yachting space.
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