When the International Yacht Broker's Association set out to create the marine industry’s most accurate MLS database, they partnered with Vacancy to build the brand from the ground up. The challenge: appeal to both veteran yacht brokers and a new class of tech-savvy, high-net-worth buyers, all while reclaiming control from third-party listing sites. We led the naming, brand identity, and rollout of Yachtr, a platform designed to make buying and selling yachts seamless, trustworthy, and distinctly modern.