Royal Sun Palm Springs
Located in the heart of the desert, this iconic property needed more than just a logo; it needed a brand that felt as magnetic and modern as its surroundings. From visual identity to messaging to brand standards, our goal was to reflect the unique energy of this modern desert retreat while building a scalable foundation for future growth.
Brand Strategy
Brand Identity
Brand Messaging
Brand Guidelines
Brand Identity
The visual identity for Royal Sun Palm Springs draws inspiration from golden hour desert hues and the vintage charm of midcentury Palm Springs. A sun-washed color palette mirrors the surrounding landscape and enhances the brand’s warmth. Hand-drawn iconography adds a playful, approachable layer that speaks to the property’s creative ethos.
Brand Messaging
Working closely with the client, we identified four unique themes that inform the overall brand messaging. These themes became the foundation, designed to reflect the spirit of the property across the digital and on-property experience.
Brand Guidelines
To bring long-term consistency to Royal Sun’s brand identity, we created a comprehensive brand book, detailing the nuanced use of the verbal and visual elements. Royal Sun Palm Spring's brand now stands as a fully realized identity—one that connects emotionally with guests and sets the stage for lasting loyalty.
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