Luana Waikiki
Luana Waikiki Hotel & Suites, a long-standing property on the edge of Honolulu’s most iconic neighborhood, came to Vacancy with a clear vision: refresh the brand without losing its soul. We partnered with Luana Waikiki to refine its brand story, elevate its messaging, and deliver refreshed brand guidelines that could carry the hotel forward, while staying grounded in the island’s spirit.
Brand Refresh
Brand Messaging
Brand Guidelines
Brand Refresh
We studied the hotel’s legacy, audience, and position in the local community. What emerged was a brand already rooted in a meaningful story—one of connection, relaxation, and cultural authenticity—that simply needed modern expression and alignment across guest touchpoints. We updated the logo and visual system with subtle adjustments that brought new clarity and cohesion.
Brand Guidelines
To ensure internal teams and external partners could bring the refreshed brand to life consistently, we created detailed brand guidelines. Today, the brand reflects its essence more clearly than ever: a lush, local escape rooted in the warmth of aloha, standing proudly between the city and the sea.
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