Art Haus
The future of urban living. Our goal was to build a cohesive visual and verbal system rooted in self-expression and connected community for Moderno Development Group's latest project. Art Haus. Our work included a custom brand identity, bold messaging framework, and detailed guidelines to bring the brand to life across every touchpoint.
Naming
Brand Identity
Brand Messaging
Brand Guidelines
Naming
The first step in building the brand was naming the development itself. We guided the client through our proprietary naming process, which explores brand positioning, audience psychographics, and competitive landscape. The name became a catalyst for every creative decision that followed.
Brand Identity
The visual identity was designed to echo the brand’s expressive spirit. A modular, Bauhaus-inspired logo reflects the structural geometry of modern urban design while suggesting creative possibility. The color palette is bold and joyful, infused with hues found in street murals, galleries, and global markets.
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DEFINED
Defining the new standard of real estate development.
