When I began my first agency in 2010, there weren’t many projects that we would say no to. I saw that as a strength, that we always came from a place of yes.
But as I moved through acquisitions and new iterations of my agency, one central idea kept coming into focus: As we narrowed the scope of what we truly specialized in, we, along with our clients and partners, found more and more success.
With every evolution—through rebrands, and reinventions—I began to see a powerful pattern: The more intentional we became, the more impact we created. The more we narrowed our focus, the more space we gave our clients to thrive. And that realization became the heart of everything.
Vacancy is the result of ongoing learning and evolution over the last 15 years, rooted in our love for hospitality. We are a creative agency for brands with space to fill.
Vacancy is more than a name. It’s an invitation.
To make room for what matters.
To clear the clutter and create with intention.
To occupy space in a way that feels meaningful, resonant, and distinctly yours.
If you’ve ever felt the pull toward something more aligned, more elevated, more you—this is your moment. We invite you to find your vacancy and occupy that space in a way that is authentic, meaningful, and prosperous for you. And it would be a privilege to help you get there.
As we embark on this new chapter, we want to thank our longtime clients, friends, and strategic partners without whom this would be impossible. I would also like to recognize my team, who uphold incredible standards of creativity every day.
If the idea of finding your space resonates, we’d love to stay connected. Follow us on Instagram and LinkedIn, or share this with someone looking for the right creative partner.
Here’s to what’s next,
Sara Shake
Founder, Vacancy
