High Moon
Low desert, high vibes. When Royal Sun Palm Springs needed a restaurant concept to complement its serene, stylish identity, we created High Moon, a playful, sun-soaked counterpart to the hotel’s modern desert retreat. Our team led a proprietary naming workshop, developed a brand identity, and created on-property collateral for High Moon’s distinct indoor and outdoor spaces.
Naming
Brand Identity
Brand Application
Naming
The name High Moon was born from the same elements that inspired the hotel itself: royalty and ritual, sun and sky. As Royal Sun’s more playful, outdoorsy younger sister, the restaurant needed a name that felt both connected and independent. High Moon struck the balance, evoking warmth, whimsy, and an open invitation to stay awhile.
Brand Identity
We built the visual identity around a sense of carefree charm. A whimsical, hand-drawn wordmark sets the tone, paired with a palette of sun-faded brights and earthy neutrals. Inspired by desert blooms, vintage resortwear, and Palm Springs iconography, the identity brings a little magic to every moment, whether you’re dining al fresco or lounging poolside.
Brand Application
To bring the full High Moon experience to life, we developed branded applications for both the restaurant and the pool bar. Menus, coasters, and event posters were crafted to feel tactile and expressive, using playful layouts and layered textures to mirror the setting’s natural charm. Together, they position High Moon as a lively hideaway in Palm Springs’ backyard.
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